Communication Skills Required For Holistic Nursing Care Nursing Essay

The effectiveness of advertising Essay Example | Topics and Well Written Essays - 2000 words

The adequacy of promoting - Essay Example BMW, headquartered in Munich, Germany, was established in the year 1916. Its essential line of activities incorporate assembling and offer of vehicles and bikes overall which is done in a joint effort with its auxiliaries. The organization has a place with the customer products segment and auto manufacturersâ€major industry. BMW’s car section produces, amasses and auctions vehicles and street vehicles under acclaimed brand names, for example, BMW, MINI, and Rolls-Royce. It additionally produces and sells BMW and Husqvarna marked cruisers in their bike division (Yahoo Finance, 2013). Crusade Strategy According to Ramalingam, et al (2006), successful advertisement’s can be portrayed based on two levels. The primary level clarifies the requirement for the promoters to fulfill consumer’s goals by drawing in them and conveying a pertinent message. The other one stresses on the requirement for notices to accomplish the advertiser’s goals. A viable promotion b attle must join both this attributes so as to figure a close to consummate methodology. Viable notices are commonly top notch. The principle system of a notice crusade is to ensure that the subtleties, the photography, setting, printing, and the creation esteems are finely tuned. These qualities are currently the benchmark that has been set in the publicizing business. BMW’s battle techniques are completely client explicit. With BMW bunch crusade BMW I, which is otherwise called â€Å"Driving the following movement†, the organization is spearheading another way towards a progressive change in car innovation and the business all in all. They flourish for advancement and their... This exposition The viability of publicizing plots qualities of the fruitful promoting and BMW's crusade procedure. As indicated by Ramalingam, et al (2006), powerful advertisement’s can be portrayed based on two levels. The main level clarifies the requirement for the promoters to fulfill consumer’s destinations by drawing in them and conveying an applicable message. A viable commercial battle must join both this qualities so as to figure a close to consummate technique. Successful commercials are commonly top notch. The primary methodology of a promotion crusade is to ensure that the subtleties, the photography, setting, printing, and the creation esteems are finely tuned. These qualities are currently the benchmark that has been set in the publicizing business. BMW’s crusade systems are completely client explicit. With BMW bunch battle BMW I, which is otherwise called â€Å"Driving the following movement†, the organization is spearheading another way to wards a progressive change in vehicle innovation and the business overall. They flourish for development and their vision for advancement is particularly reflected in the promotion battles planned by the company’s advertising the board division. BMW group’s essential target behind the BMW I crusade is to give answers to the ecological and practical difficulties that win in this changing world consequently fulfilling the intrigue and interest of crowds towards the company’s items and administrations.

A Case Summary Creating Shared Value in Economics Essay

A Case Summary Creating Shared Value in Economics Essay A Case Summary: Creating Shared Value in Economics â€" Essay Example > A Case Summary: Creating Shared Value in Economics According to Michael Porter and Mark Cramer, capitalism is under siege. The two, in their paper titled “Creating Shared Value, ” argue that there is a need to reinvent capitalism to fire up innovation and growth in the industries. Unlike in the past when industries and businesses were viewed as the ships of salvation of the multitudes, the two say that businesses are today viewed as being environmentally, socially and economically problematic. The prevalent notion is that businesses prosper at the expense of the general public. This, is said to be a main threat to the wheel of capitalism, invention and innovation and indeed it is. The two thus suggest that the solution to this problem lies in shared value which involves creating economic value both for companies and the society around them (Porter Kramer, 63). Unlike sustainability, social responsibility or philanthropy, shared value achieves economic success without requiring one party to sacrifice their gains be it in terms of profits or property and time. There is no economic trade-off that comes about when shared values are presented between business and the needs of society. What comes out of shared value is the benefit and progress that both parties shall accrue overtime. Economists have for long vouched for the idea that, to realize economic progress, businesses must trade-off gains in one way or the other. The authors’ purpose in relation to shared values is that they aim to ignite growth and progress by elimination of the trade-offs businesses have to make to progress (Porter Kramer, 70). Given that they have identified the reason behind the imminent failure of capitalism, the two authors go ahead giving reasons as to why capitalism plays a vital part in the lives of every individual in society. Another purpose the two auth ors aim to put forth is to end the stirring war between business and society. They are of the opinion that progress needs to occur without one party having to sacrifice their gains. In creating shared value in a firm like Google, there are several benefits that are realized. Google Scholar, which provides texts of academic literature online, greatly reduces the wastage of such resources as paper and plastics. Google Scholar is a very popular service and, by meeting the requirements of the society and not merely its conventional economic needs, has defined a market of its own and reduced on social harms that could increase Google’s operational costs. In this way, therefore, the aspect of shared values not only benefits both parties in terms of gains, it also reduces the impact of pollution resulting from some aspects such as the use of paper and plastics (Porter Kramer, 73). In conclusion, creating shared value (CSV) yields more than corporate social responsibility (CSR) over the long term. While the latter benefits society more than the companies that carry it out, the former have benefits for both parties. According to value addition as an economic theory, the addition of value to a given item has benefits on many fronts. Adding value to the business operations and sharing the values with society reduces on the interruptions on the speed of innovation. The implementation of the shared values model of operation comes about as the salvation to the continuous friction between business and society observed since the Industrial Revolution. In this sense, it is the solution to trade-offs companies had to bear. Work Cited Michael Porter and Mark Kramer. Creating Shared Value. Harvard Business Review. January 2011.

America’s Great War World War I and the American...

America’s Great War: World War I and the American Experience by Robert H. Zieger In the book, America’s Great War: World War I and the American Experience, Robert H. Zieger discusses the events between 1914 through 1920 forever defined the United States in the Twentieth Century. When conflict broke out in Europe in 1914, the President, Woodrow Wilson, along with the American people wished to remain neutral. In the beginning of the Twentieth Century United States politics was still based on the â€Å"isolationism† ideals of the previous century. The United States did not wish to be involved in European politics or world matters. The U.S. goal was to expand trade and commerce throughout the world and protect the borders of North America.†¦show more content†¦into war. Wilson’s vowed to hold German’s in â€Å"strict accountability† (Zieger, 23) of future American rights violations. The Germans agreed to not attack ships without warning. Wilson’s harsh stance on German tactics and his non-equal treatment of Britain w ould lead to the resignation of his Secretary of State William Jennings Bryan and the end of the United States â€Å"true neutrality†. While the war raged on into 1916, the United States transitioned from a â€Å"debtors nation† into a â€Å"creditors nation†. Between 1913 and 1916 American exports rose from 2 billion dollars annually to 6 billion. (Zieger, 16) While it was clear that the Allies were greatly indebted to the United States Wilson saw the opportunity to the U.S. influence to provoke peace between the warring nations. As American sentiment began rising about expanding an American army, most Americans believed that the United States had a responsibility to bring both sides together and resolve the war. After winning the election of 1916 barring the slogan, â€Å"We kept us out of war!† Wilson began his â€Å"peace without victory† crusade. (Zieger, 44) He failed to identify the secret treaties that were entered between the Allies during the war and Germany’s unwillingness to concede anything from a war they did not lose. When it was apparent that a â€Å"peace without victory† would be unattainable all that was left was a catalyst and the United StatesShow MoreRelatedAmericas Great War: Review Essay1803 Words   |  8 PagesIn the book, Americas Great War: World War I and the American Experience, Robert H. Zieger discusses the events between 1914 through 1920 forever defined the United States in the Twentieth Century. When conflict broke out in Europe in 1914, the President, Woodrow Wilson, along with the American people wished to remain neutral. In the beginning of the Twentieth Century United States politics was still based on the isolationism ideals of the previous century. The United States did not wish to beRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture

The Poor Quality Of Risk Management - 3062 Words

CHAPTER 1 1.1 INTRODUCTION In the past few years, there has been a considerable amount of interest shown by the construction industry in terms of risk management techniques used. The significance of proper risk identification and management has reached across the broad underwriting lately, in that its essential in that amid the early phases of examination of the project. It is of direct assistance in establishing project constraints and provides useful data to assist the choice between projects. Risks in building projects are treated with little care by contractors and if they are not treated accordingly over the time period, it could contribute to the project in a negative way. Risks are seen as a probability of occurrence of a†¦show more content†¦Today it is virtually certain to be inadequate. Failure to some projects have been attributed to lack of proper risk management strategies. There is therefore a need to understand these issues, that is, the risks when constructing residen tial buildings. This project will look at risk management strategies used by contractors in Lagos state, Nigeria. Risk Management Strategies seek to ensure that all goes according to plan and project objectives are achieved. 1.2 AIM The main aim of this project is to carry out a study of the nature of risk associated with residential building construction work and strategies used by contractors curtailing effects of risk on selected sites of Lagos state. 1.3 OBJECTIVES The objectives are: 1. To identify nature of risks associated with residential building construction within Lagos State. 2. To evaluate risk management strategies used by building contractors in Lagos state. 3. To analyze risks analysis techniques used by these professionals in the construction industry. 4. To identify the best practice of Risk Management strategies initiated at different stages in the project life cycle. 5. To provide recommendations for project managers of residential building project based on best practice. 1.4 PROJECT DELIVERABLES The project deliverables are: 1. A literature review covering the nature of risks associated with residential building construction and risk management used within Lagos State. 2. An analysis of risks analysis

Middle Eastern Women Rights in Islamic Society Free Essays

Women Rights of the Middle East â€Å"Life is full of unhappiness and most of it caused by women (Harik and Marston 11)†. For women in the Middle East life is faced with great and unequal odds, as their human rights are limited, due to Islamic beliefs and that of patriarchy. From their daily actions at home to their physical appearance, Middle Eastern women are portrayed as quiet, faceless women veiled from head to toe. We will write a custom essay sample on Middle Eastern Women Rights in Islamic Society or any similar topic only for you Order Now While this image is just another stereotype, women in the middle do face many obstacles and challenges of creating their own identity as they are frequently denied a voice in their rights. Living in a society dominated by men life is not, but regardless women in the Middle East, predominantly Muslims, continue to fight for change as they balance their traditional roles with those of modern society. In the Middle East a person’s religion is a way of life, the basis of their identity. It defines a person’s beliefs and morality as it sets strong guidelines for behaviors between both men and women. Without Religion, it is said society would â€Å"fall apart† forgetting about their God and responsibilities that carry their honor. For many religious Middle easterners their faith gives them a powerful sense of who they are. While many feel this powerful sense of support others feel a religion’s rules or morals can also restrict a person’s freedom. This burden tends to fall on women in the Middle East where most religions are developed and led by men (Harik and Marston 53). Followers know as Muslims practice what is known as Islam, the religion of many Middle Easterners. This practice began in the seventh century A. D from the teachings of the Prophet Mohammed (Harik and Marston 54). In the beliefs of Islam it is said that there is only one god and His messenger is Mohammed. The basic practices required by Muslim’s are called the five pillars, in which Mohammed’s revolutionary teachings express that all people are equal in God’s eyes. This meaning that men and women of all classes should share the same spiritual rewards as well as sacrifices. Not only are Muslims expected to live pure and modest lives but they are also to serve God by working for social justice. This is something that Muslims don’t abide by as women rights as still to this day faced with great injustice (55). Men seem to hold absolute power leaving women with few, if any rights. This leaves women feeling unvalued and treated as little more than piece of property. In Mohammed’s revolutionary teaching women are also to be protected and treated equally by men yet in many countries of the Middle East they do not (58). For women marriage is a great arrangement as in order to marry someone a male guardian has to grant approval. The minimum age for a girl to get married is seventeen but judges can also marry a minor girl with consent of her father. Muslim women may not marry a non-Muslim but for a male its ok to (Afary). Besides some of the issues women may face in their her relationship, there are other is handling your classes Middle Eastern / Muslim women faces. For instance women in traditional lands such as Saudi Arabia are to remain strictly obedient to men (Harik and Marston 59). Under the Taliban women have to wear a burka giving them restrictive head to toe covering. As appose to that of a lighter veil in which is more common in urban centers. The enforcements of these laws are usually done by religious police and the ministry. If women are to go against these actions then women are severely beaten for showing their wrist, hands, or ankles. They are also tormented for begging in the streets as they are left with nothing but their own will (Afary). Many inequalities still do exist within the Muslim society. In Muslim societies such as Kuwait, women face issues with their right to vote and their right to run for political office. Under the reading of Islam it is interpreted by Kuwait’s that women are forbidden to hold a position of authority, but this interpretation makes no senses as under Islam it really states people are all equal (Korman 94). Other Kuwait’s believe that women are voting through their father or husband who cast a vote for the entire family not leaving a women’s voice unheard (95). Two great issues for women as we can see have been the right to vote and the right to run for political office. This was acted on in the year 1999 by Sheik Jaber III, past ruler of Kuwait, who issued a royal decree granting women the right to vote. Unfortunately, on November of 1999, the National Assembly voted down the measure, due to time, claiming it was not right to grant those rights for Kuwaiti women yet (Korman 94). Yet inequalities may not be the case for women in more westernized nations as they receive greater freedom (60). This is where the great diversity between modernist Muslim’s and conservative Muslim’s come in. Modernist Muslims argue genuine Islam is compatible with modern west society and political ideas such as democracy and the equality of women. The views of women in society are supported by revelations of the prophet Mohammed. On the other hand we have conservative Muslims where they believe in following their traditional ways and those rules set out by the patriarchal society based on strictly Islamic ideas (61). For most Middle East largely traditional and more prevalent among educated and progressive Muslims there is a strong movement called Fundamentalism. In Kuwait, conservative Muslim women wrestle with other groups that find ways to reconcile modern practices with Islamic tradition. This struggle has heated up in the last years since the Gulf War, as it reflects the intense debate regarding women’s rights (Korman 94). To Westerners, Middle Eastern women are what the media has always chosen to reflect on dressed in black veils, subordinate to the men of their families and oppressed by their societies and state alike. It is rare that the diversity in the Middle East is shown, let alone when it pertains to women . As with everything else in the Middle East, the situation is full of conflicting images. Though Kuwait is situated in the most conservative part of the Muslim world, Kuwaiti women drive, are allowed to travel alone, and enjoy a central role in their own families. Yet this does not seem to be new or controversial to the conservative Kuwaiti society (Afary). In the year 2000 women have been able to vote in almost every country except in Saudi Arabia and Afghanistan. Women in Kuwait have were promised the vote, but lost their right in a 199 Parliament vote on the issue. Kuwait lacks an organized women’s rights movement but they have been working to uphold a committee that has not yet resumed full activities since the Gulf War. Women’s social cultural society- committees dealing with cultural affairs, social activities, while statistical studies on women have shown cases of Kuwaiti women married to non- Kuwait’s receive (Country reports on human rights practices for 1993). Middle Eastern women have become politically active in recent years. During the Gulf War in which, women’s groups protested against the Iraqi occupation. They protested on government policy’s buy constant marches on the National Assembly pressuring them to reform the right for them to vote (Korman 95). Many women fear they won’t be able to run for political office, a compromise, decided upon by members of parliament. Thankfully the Women Affair committee and Union of women societies have given women a voice in political affairs. From inequalities to great mile stones made, tradition and change has come long ways for Middle Eastern women and Muslim women. Over the years women have gone from being treated as a piece of property to being treated as actual human beings, equal to men. Although many improvements have been made in the way Middle Easterners see a Muslim women’s role in society, there continues to be discrimination towards women in the modern and traditional Islamic society. Regardless of the battles these women may face, Middle Eastern women to this day continue to fight for their rights in hope that one day their traditional roles will balance out with modern society. For now Middle Eastern women will struggle in order to succeed for their future rights and for those of future women. How to cite Middle Eastern Women Rights in Islamic Society, Papers

Sociology ia free essay sample

An effort to thoroughly evaluate the statement of problem, â€Å"the extent to which labels or stigmas negatively impacts on juvenile behavior in High Schools in Malvern†, the Internal Assessment will be encompassing three major objectives. These are (1) To determine what motivates students to commit acts of deviance in schools (juveniles). (2) To observe if deviant acts are committed only by persons of a particular, gender, age category, and social class etc. (3) The extent to which the family unit can be held responsible for producing deviants as they are the primary unit of socialization. [Dysfunctional families] (4) To establish, that certain deviant acts are sanctioned as opposed to others. THERE are a range of threats to mangrove forests in Jamaica and, by extension, the Caribbean and the world. They include over-harvesting, river changes, clearing, over-fishing, pollution, coral reef loss and climate change. Over-harvesting Mangrove trees the world over are used for firewood charcoal production as well as for construction wood and wood chips. We will write a custom essay sample on Sociology ia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While harvesting is a practice that has been ongoing for hundreds of years, it has got out of hand in recent times. In some instances, faced with limited alternatives, if any, people in certain poor communities, such as St Thomas here in Jamaica, increasingly rely on mangroves for charcoal production, for example. The result is over-harvesting, which threatens the survivability of mangrove forests. River changes Dams and irrigation cause a reduction in the quantity of water that gets to mangrove forests, thus changing the salinity (salt) level of the water in the forests. Where salinity levels become too high, the mangroves die. Freshwater diversions may also threaten the survival of mangroves. Erosion, which is caused by deforestation of land, may also deplete mangrove forests. This is so since deforestation increases sediment in rivers, which can undermine the mangroves filtering ability. Clearing This involves people removing the mangrove forests or sections thereof to facilitate the construction of housing solutions, agriculture production, and infrastructure development. In the last several years, the forests have been destroyed to accommodate tourist developments, such as hotels. It is this fear that exists among members of the environment lobby group World African Reunification Solidarity Association (WARSA) regarding a proposal by state minister in the Ministry of Housing, Water, Transport and Works, Fenton Ferguson, to have a 600-room hotel built in St Thomas. Meanwhile, clearing has been identified as contributing to the more than 35 per cent of global mangrove loss to date. Pollution Pesticides and other chemicals produced by humans to treat one thing or another can potentially wipe out mangroves. Such chemicals may be carried downstream, killing animals which call mangrove forests home. Oil pollution is also a threat since oil will choke mangrove roots, killing the trees. Here in Jamaica, pesticides and other chemicals are utilised to treat organisms that threaten agricultural production. They become a problem for mangroves when farmers and others discard the empty chemical containers, which are washed via gullies or rivers to mangrove forests. Loss of coral reef Mangroves function, importantly, as a barrier to strong waves that could destroy coastal settlements during, for example, a hurricane. As it happens, however, mangroves work in tandem with coral reefs to make this happen even as the latter serve the cause of survival for the former. As such, it means that where coral reefs are destroyed, mangroves are left to take the brunt of the impact from the strongest of waves, which wash away the fine sediment in which mangroves thrive. The waves deter seedlings from taking root, even as they wash away nutrients that are important for mangrove ecosystems. Some of this is evident as one examines a section of mangrove forests near the lighthouse in St Thomas. The section of forest there took the brunt of the impact from Hurricanes Dennis and Wilma in 2005 and Hurricane Ivan the year before. Climate change The survival of mangrove forests depends on stable sea levels. Unfortunately, with greenhouse emissions as high as they are, there is the climate change phenomenon to contend with. It is a phenomenon which, among other things, sees an increase in the earths temperature as well as an increase in sea levels.